B L I S S × K A E L O
Your practitioners already have the expertise. The AI Twin scales it.
A pilot proposal for giving every Kaelo practitioner an AI Twin — extending their expertise to clients 24/7, proactively, at no extra headcount.
THE GAP IN KAELO'S EAP OFFER
Your benefit ends when the session ends.
Kaelo has the practitioner network and the client relationships. The gap: one session a week leaves clients unsupported for the other 167 hours — and many never book a session at all.
The South African industry norm. Kaelo's own research: 'mostly reactive, low awareness, low trust.' Most clients pay for a benefit they never use.
One weekly session = one hour of support. The other 167 hours, the client is on their own. That is where disengagement — and deterioration — happens.
One practitioner, one client, one hour. The AI Twin multiplies that — same expertise, available to every client, at any hour, in any language.
The gap is not the practitioner — it is everything between their sessions, and the clients who never arrive at all.
WHAT BLISS DOES
The Therapist AI Twin — your practitioners, scaled.
Every Kaelo practitioner builds an AI version of themselves — their methodology, their approach, their voice. The Twin extends their expertise to every client, 24/7, at no extra headcount.
HOW THE AI TWIN WORKS
Practitioner trains their Twin
Each Kaelo practitioner builds their AI version — their methodology, their tone. Not a generic chatbot. Their Twin.
Client matched to the right Twin
Onboarding routes each client to the AI Twin of their best-matched practitioner. Language and cultural context included.
24/7 support — proactive and reactive
Between sessions: continuity. Standalone: daily check-ins, early intervention, coping tools. No session required to start.
WHAT IT MEANS FOR KAELO
Practitioner expertise scales
One practitioner's methodology reaches every client on their caseload — not just during sessions.
Proactive, not just reactive
Clients engage daily — before a crisis forms. Kaelo moves from reactive EAP to preventative mental health platform.
Higher utilisation
64% continual engagement vs 3–6% industry norm. The Twin removes the friction that keeps clients away.
Stronger renewal case
At contract renewal, Kaelo hands the employer real utilisation data and clinical outcomes — not a usage estimate.
WHY THIS IS BIGGER THAN A PILOT
Kaelo already has the clients. The AI Twin makes the benefit defensible.
For Kaelo's employer clients
Employers pay for a benefit. With the AI Twin, their employees actually use it — daily, proactively, in their own language. Kaelo's EAP becomes the one that shows up in data.
For Kaelo's practitioners
Every practitioner on the network gets a Twin that works when they can't. Their methodology reaches more people — without burning out the practitioner or adding to their caseload.
For Kaelo's platform
AI-extended EAP is where the market is moving. The pilot gives Kaelo a first-mover proof point before competitors build it — with data to back the commercial conversation.
For multilingual South Africa
30+ languages including Zulu, Xhosa, Sotho, Venda, Afrikaans. The AI Twin reaches the employees that English-first EAPs never have — in their language, on their terms.
The pilot proves it on one cohort. The platform play scales it across every Kaelo employer client.
THE PILOT
One employer. One cohort. 90 days. One proof point.
One employer client
Kaelo selects the employer. Bliss adds the AI Twin layer to their existing EAP. Employees access it alongside — or instead of — traditional sessions.
90 days
Hard stop. Full outcomes report at the end: continual engagement rate, clinical improvement scores, utilisation vs baseline.
AI Twin per practitioner
Each Kaelo practitioner on the account trains their Twin. Clients get 24/7 access — between sessions and standalone, in their language.
Employer + speciality
Kaelo picks the account and the focus area. Bliss configures and activates within 2 weeks. Kaelo owns the client relationship throughout.
ONE ASK
30 minutes.
You pick the employer.
We design the pilot.
No slides on that call. We go straight to: which employer account, which practitioner cohort, and what the AI Twin looks like inside the Kaelo benefit.